Have you ever watched NASCAR? Notice all of the ads on the cars, in the cars, and on the drivers’ suits. Does it look good, or does it look desperate?
When a client visits your website, and they find more ads than original content, they will view your company as desperately in need of money.
A little bit of ad space can go a long way aesthetically. Just like a long row of billboards can look cheap, so can a batch of ugly web ads crowding the site you’ve worked so hard to build.
Don’t let your website look like Jeff Gordon’s car. Stand out, and let the ad space live in moderation.